Your business partner

One committed partner.
The expertise to deliver.

Beyond advisory, BRIA can act as a business partner: understanding the ambition, shaping a strategy grounded in market realities, then coordinating the right expertise and supporting practical implementation. Every recommendation is considered within its economic, competitive, regulatory and cultural context to distinguish structural opportunities from short-term trends.

Strategy, go-to-market & international development

Assess market potential and turn market-entry or growth ambitions into a clear, realistic roadmap tailored to the local context.

Market, demand, customer and penetration-potential analysis
Financial potential, positioning, offer and brand-asset assessment
Pricing, business model and market-entry strategy
Mapping of relevant partners, distributors, platforms and stakeholders
Operational structuring: distribution, customer service, back office and local teams

Digital marketing & e-commerce in China

Understand China’s digital ecosystems and prepare a deployment aligned with the practices and specific role of each platform.

Market research, entry strategy and positioning adaptation
E-commerce development and digital marketing strategy
Deployment across Xiaohongshu, WeChat, Tmall, Douyin and relevant platforms
Access requirements, activation models and conversion journeys for each channel
Coordination of local partners and service providers

Legal & regulatory framework supporting delivery

Integrate legal and regulatory considerations into establishment, development and delivery decisions, coordinating with duly authorised professionals where required.

Identification of market-access conditions and restrictions applying to business activities
Integration of establishment structure and business scope into the strategy
Identification of requirements applying to products, services, materials, testing and certification
Consideration of contracts, distribution, intellectual property and data
Coordination with lawyers and duly authorised professionals according to project needs

Customer experience & operational excellence

Turn customer experience into a driver of differentiation, loyalty and brand consistency, from diagnosis through implementation.

Customer journey diagnosis, design and optimisation
Retail and omnichannel experience
AI-enabled personalisation and smoother customer journeys
Customer service excellence, from front office to back office
Adaptation of premium and luxury standards to local expectations

Market fluency & knowledge transfer

Give teams the tools to understand a new environment, adopt the appropriate codes, negotiate effectively and adapt their practices to local realities.

Approaches to the Chinese market
Business codes and negotiation practices
Local management practices specific to each market or region
Adaptation to commercial, cultural and regulatory environments
Tailored programmes for companies and higher-education institutions

Delphine Hoeur leading a collaborative working session

A network of specialists

One direction.
Multiple capabilities.

BRIA remains the central business partner and draws, as required, on an evolving network of independent professionals familiar with French, European and Chinese environments. Clients benefit from coherent coordination without having to manage multiple points of contact.

Experience across luxury, retail, e-commerce, professional services, education and technology enables BRIA to transfer relevant practices from one sector to another.

This network can support the legal, tax, financial, commercial, operational and human dimensions of a go-to-market project, through to recruitment and local team development.

Specialist capabilities that may be mobilised depending on the project:

Lawyers specialising in business law, commercial law, European law, tax and M&A transactions

Advisory and accountancy firms for tax structuring and optimisation, as well as financial and accounting matters

Development and management of complex real-estate projects in China

Recruitment, executive search, HR organisation, coaching and training

France–China sourcing, trading, quality control and supply chains

Support for people with disabilities: identifying and developing learning-assistance tools and training teams in specialist care institutions

Sales, training and customer experience in premium and luxury sectors

These examples are not exhaustive. The team is assembled for each assignment, and regulated services are entrusted to duly authorised professionals.

How we work

From roadmap to execution.

BRIA can support the full journey or a specific stage, with objectives, deliverables and a clear follow-up process agreed from the outset.

01 · Frame and define

Turn ambition into a clear path forward

Assess the situation, clarify objectives, evaluate options and establish priorities.

Possible deliverables

Shared diagnosis · roadmap · action plan · timeline · decision criteria

02 · Implement

Move the project through to results

Identify partners, coordinate expertise, prepare decisions and monitor execution.

Possible deliverables

Qualified partners · deployment plan · stakeholder coordination · progress reviews · completed actions

When a project requires local or specialist capabilities, BRIA identifies and coordinates the appropriate professionals to provide the client with one coherent path forward.

Services falling within a regulated profession are delivered within the applicable legal framework and, where required, by duly authorised professionals.

Your project

One committed partner.The expertise to deliver.